K-Sweet Fest in Seoul: 200 pizza rice cakes from Yeongdo Daribtteokbang gone in under 20 minutes

The Consumer Forum 2027: K-Sweet Fest was held on the 12th at the Jandi Sarangbang space of Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul, according to biz.heraldcorp.com. Besides industry representatives, the event drew ordinary visitors who wanted to taste and buy desserts, as well as foreign tourists biz.heraldcorp.combiz.heraldcorp.combiz.heraldcorp.comOpen source ↗.

Brands and booths

Sales booths stood inside the forum hall. They were run by Yeongdo Daribtteokbang, a rice cake shop from Busan known for its pizza seolgi, which went viral on social media. Also present were Pasak, a brand of Korean freeze-dried desserts, and Little Bite More, a gluten-free specialist.

Two bakeries took part as well: Hot Co Bakery, described as the winner of a salt bread contest on the TV programme "Master of Living", and Yudongbu Ciabatta, known for bread made with organic flour and natural sourdough.

Yeongdo Daribtteokbang prepared 200 pizza seolgi for a free first-come, first-served giveaway. All of them were gone in under 20 minutes biz.heraldcorp.combiz.heraldcorp.combiz.heraldcorp.comOpen source ↗.

Visitors' reactions

Austin, a visitor from New York, tried the pizza seolgi, a familiar dish reimagined as a Korean rice cake. He said he noticed varied textures, including slightly crisp pepperoni and corn that kept its bite. He also tried Pasak's freeze-dried malt candy and called it an interesting experience.

A 30-year-old office worker, Kim, took half a day off to attend and bought Pasak products she had seen on social media. Song Su-jeong, 28, said she learned about the event from a banner and wanted to try salt bread in person.

The programme also included lectures by industry representatives on the growth potential and market trends of K-desserts. Song Mi-ryeong, Minister of Agriculture, Food and Rural Affairs, attended to give a congratulatory address and toured the booths, talking with brand heads. Park Jin-cheol, CEO of Modern Art, which runs Yeongdo Daribtteokbang, said the company would work to raise product competitiveness and expand sales channels so that rice cakes can enter overseas markets biz.heraldcorp.combiz.heraldcorp.combiz.heraldcorp.comOpen source ↗.