Kolmar Korea and six clients held about 150 export talks in Melbourne, estimated at 6.8 billion won
Kolmar Korea and six clients held about 150 export consultations at the Melbourne expo; the estimated value is 6.8 billion won, not contract value.
Kolmar Korea, together with six client companies, took part in the 2026 Melbourne Korean Wave Expo at the Melbourne Showgrounds in Australia on the 5th to 7th (local time), the company said on the 9th, according to biz.heraldcorp.com. biz.heraldcorp.com
biz.heraldcorp.combiz.heraldcorp.comOpen source ↗ The expo, held for the 28th time, was organized by the Ministry of Trade and Industry and KOTRA.
The clients were Gudai Global (Round Lab), Paket (Mixsoon), Mercico (Hubloom), iUnique (iUnique), Gebest (Nine Tails) and HK inno.N (Bewants). Kolmar Korea took part together with these companies.
Export talks at the expo
Kolmar Korea and its clients held about 150 export consultations during the event. That is more than 10% of all consultations at the expo, in which about 110 companies took part. The value of the consultations was estimated at about 6.8 billion won.
The estimate differs from the value of actual export contracts. biz.heraldcorp.com
biz.heraldcorp.combiz.heraldcorp.comOpen source ↗ The figure describes the scale of the talks, not signed deals.
The event, open to general consumers for two days, drew visitors to the Kolmar Korea booth. The company displayed sunscreens, essences, creams and mask packs. It also ran a program where visitors could try five sun care products made by the company.
Korean cosmetics in the Australian market
According to KOTRA, Australia's imports of Korean basic cosmetics rose 42.1% year on year last year. Korea overtook France to become the second-largest source of basic cosmetics imports to Australia.
In the first half of this year, Korean basic cosmetics held a 19.5% share of Australia's import market. biz.heraldcorp.com
biz.heraldcorp.combiz.heraldcorp.comOpen source ↗ The gap to the United States, in first place, narrowed to 1.6 percentage points. As Korean cosmetics companies expand in Australia, securing local distribution and finding export partners is becoming more important.
A Kolmar Korea representative said the expo gave the company and its clients a chance to present the competitiveness of K-beauty products directly to local buyers and consumers. The company said it plans to keep widening local sales channels with its clients and support the global expansion of K-beauty, including smaller cosmetics brands.
