# Herald Media holds Consumer Forum 2027 in Seoul on K-dessert as a direction for K-food

- Published: 2026-11-13 16:46 UTC
- Section: Life & Health › Agritech & food
- Tags: K-dessert, K-food, Consumer Forum 2027, K-Sweet Festa, Dongdaemun Design Plaza, dessert pop-up store, convenience stores Korea, food export, Korea Herald
- URL: https://realtech.media/news/rt-54b6abdd28187e385770632e_herald_media_holds/

**At the forum at Dongdaemun Design Plaza, officials and company heads discussed desserts as a growth area for K-food, and a pop-up of dessert brands opened for the first time.**

![Herald Media holds Consumer Forum 2027 in Seoul on K-dessert as a direction for K-food](https://realtech.media/media/2026/11/6ea8ad8090398a81.jpg)
*biz.heraldcorp.com*

On 12 November, Herald Business and Korea Herald held “Consumer Forum 2027: K-Sweet Festa” at Dongdaemun Design Plaza (DDP) in Jung District, Seoul, according to biz.heraldcorp.com. The theme was “A new path for K-food: K-dessert.” Attendees included Minister of Agriculture, Food and Rural Affairs Song Mi-ryeong, E-mart24 CEO Choi Jin-il, other government and company representatives, influencers and consumers [1].

The publication describes dessert as moving beyond a post-meal treat: people travel across the country for a single item, and trends shift quickly through social networks and department-store and convenience-store channels. It sees K-dessert as a possible new driver for K-food and says foreign tourists' interest needs planning to become lasting consumption and exports [1].

## Speakers and their positions

Choi Jin-young, publisher and CEO of Herald Media Group, said in his opening remarks that dessert can become a field that presents the appeal of Korean food culture and builds new markets. Minister Song said it is now K-dessert's turn to present Korea's new tastes, and assessed the industry's growth potential as high, citing the combination of tradition and modernity and the use of domestic farm produce [1].

In the keynote, Choi Jin-il of E-mart24 reviewed the state and growth potential of the K-dessert market and stressed the role of domestic convenience stores. He said stores can be a platform linking dessert shops across the country with consumers, and that active support is needed for exporting the K-convenience-store format [1].

Yeo Myeong-rang, CEO of Bomworks, which developed Saeroso soju and Chilsung Cider Zero, said demand for varied textures will continue for some time and that desserts designed around a combination of sight, sound and touch are gaining attention. Lee Han-ju of Shinsegae, who planned the Sweet Park dessert hall, said dessert is becoming consumption for the sake of experience, and expects brands that reinterpret existing desserts while seeking novelty to keep growing [1].

## Pop-up store of dessert brands

The Consumer Forum began in 2018. In its ninth year, the organizers set up, for the first time, a pop-up store of brands that lead dessert trends [1]. It included Pasak, a freeze-dried yeot (Korean candy) brand developed by snack creator Anunu (Ahn Eun-woo); the gluten-free brand Little Bite More; Hotko Bakery; Yeongdo Bridge Rice Cake Shop from Busan, which led the pizza seolgi trend; and Yu Dong-bu Ciabatta, which aims at healthy bread.

Ahn Eun-woo of Pasak and Park Yun-jeong of Little Bite More took part in a two-person panel talk on brands, the market and global expansion [1].

## Sources

1. [biz.heraldcorp.com](https://biz.heraldcorp.com/article/10935776)

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Source: RealTech, realtech.media — https://realtech.media/news/rt-54b6abdd28187e385770632e_herald_media_holds/