# Kyochon F&B debuts at Taiwan International Travel Fair, giving about 400 visitors a chicken tasting

- Published: 2026-11-13 16:42 UTC
- Section: Industry & People › Companies & markets
- Tags: Kyochon F&B, Taiwan International Travel Fair, Kyochon1991 School, K-chicken, Taipei Nangang Exhibition Center, Enjoy K-Local, food tourism, Korea Pavilion, Osan Education Center
- URL: https://realtech.media/news/rt-1857fed3587cca19ca3bef76_kyochon_f_b/

**The Korean chain operator showed its Kyochon1991 School program at Taiwan's largest travel fair, with a sauce-brushing class, tastings and 5,000 coupons for local stores.**

![Kyochon F&B debuts at Taiwan International Travel Fair, giving about 400 visitors a chicken tasting](https://realtech.media/media/2026/11/4aad44f6d76f42c4.jpg)
*A Guy Named Nyal, Wikimedia Commons, CC BY-SA 2.0*

Kyochon F&B, the South Korean fried chicken chain operator, took part for the first time in Taiwan's largest travel fair and presented its experience program Kyochon1991 School, the company said, as reported by biz.heraldcorp.com. The 2026 Taiwan International Travel Fair ran for four days, 6–9, at the Taipei Nangang Exhibition Center. Kyochon used it to present food-tourism content built around Korean fried chicken, or K-chicken [1].

## The fair and the Korea Pavilion

The fair is organized by the Taiwan Visitors Association and is the largest international travel fair in Taiwan. This year it marked its 40th anniversary, and 123 countries and cities set up more than 1,600 booths. Kyochon joined Korean local governments and tourism councils under the slogan "Enjoy K-Local", which presents everyday Korean life as travel [1].

On two of the days the company held a 30-minute presentation session on the central stage of the Korea Pavilion. The sessions covered the brand story, cooking methods and the experience programs. Kyochon also described a program that runs from a robotic cooking demonstration through a cooking class to tasting. It takes place at the Kyochon F&B Osan Education Center in Osan, Gyeonggi Province, which opened in January this year [1].

## Booth experience and local-store events

At the booth, the company ran Kyochon1991 School experiences and tastings. Visitors tried Kyochon's "brush" method themselves, applying sauce to each piece of chicken with a brush. The chicken for tasting was delivered the same day from Kyochon stores in Taiwan, and about 400 people over the four days were able to try it [1].

Kyochon also ran events tied to its local stores. Together with its Taiwanese master franchise partner, it held a survey-participation event and gave participating visitors 5,000 chicken coupons that can be used at Kyochon stores in Taiwan [1].

A Kyochon F&B representative said the company will keep expanding cooperation with the global tourism industry and widen its points of contact with customers abroad.

## Sources

1. [biz.heraldcorp.com](https://biz.heraldcorp.com/article/10935829)

---

Source: RealTech, realtech.media — https://realtech.media/news/rt-1857fed3587cca19ca3bef76_kyochon_f_b/