# Bomworks CEO: layered textures drove Korea's Dubai chocolate, dujjonku and fruit mochi trends

- Published: 2026-11-13 17:03 UTC
- Section: Life & Health › Agritech & food
- Tags: dessert trends, layered sensations, Bomworks, Yeo Myeong-rang, Dubai chocolate, dujjonku, fruit mochi, Consumer Forum 2027, food texture, healthy desserts
- URL: https://realtech.media/news/rt-17af14ac5f6931ad8554d6d7_bomworks_ceo_layered/

**At a Herald Business forum in Seoul, Bomworks CEO Yeo Myeong-rang traced the past year's dessert trends to layered sensations and varied textures.**

![Bomworks CEO: layered textures drove Korea's Dubai chocolate, dujjonku and fruit mochi trends](https://realtech.media/media/2026/11/4452d89ff89be527.jpg)
*biz.heraldcorp.com*

Bomworks CEO Yeo Myeong-rang spoke on the 12th at "Consumer Forum 2027: K-Sweet Fest," held by Herald Business at the Grass Lawn Sarangbang of Dongdaemun Design Plaza (DDP) in Jung-gu, Seoul, according to biz.heraldcorp.com. Her talk, "Why do desserts become trendy, and why do they disappear," presented an analysis of dessert trends that rose and fell over the past year. [1] Yeo has 25 years of experience. She was head of marketing at Lotte Chilsung Beverage and head of the food business at Lotte Wellfood, where she led development of products including Saeroso, Chilsung Cider Zero, Pepsi Zero and Kkaesukkang.

## Why people turn to desserts

Yeo said eating has become more important even though Koreans eat less per meal. Her analysis of annual reactions on social networks such as Instagram and TikTok showed that the number of people who feel happy while eating has grown markedly since 2019. [1] In her words, consumers look for desserts "not to fill the stomach but to fill the heart." She added that an identical stimulus does not last long, so satisfaction requires constant change. [1]

## Layered sensations and texture

Yeo described this year's sequence of Dubai chocolate, Dubai chewy cookie (dujjonku) and fruit mochi as desserts with designed layered sensations. According to her, Dubai chocolate combined a crisp chocolate shell, the softness and nuttiness of pistachio, and the crunch of kadayif. Dujjonku added marshmallow to the shell for a chewy feel, and fruit mochi offers fruit acidity, yogurt sweetness and the color revealed when it is split in half. [1]

In her analysis, posts containing the words "chewy," "dense" and "crispy" still grew by more than 20% year on year. She expects demand for varied textures to continue for the time being. [1]

Yeo also spoke about designing the customer's path. From her experience, a strategy built on queues or sold-out items works best up to three times; beyond that, annoyed consumers look for substitutes. [1]

As a factor for future dessert trends she named growing use of obesity drugs. She cited a recent study in which 11% of 2,000 respondents said they take Mounjaro or Wegovy. Yeo said there is considerable concern about how to control appetite after stopping the drugs, and that healthy desserts addressing it will be needed. [1]

## Sources

1. [biz.heraldcorp.com](https://biz.heraldcorp.com/article/10935778)

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Source: RealTech, realtech.media — https://realtech.media/news/rt-17af14ac5f6931ad8554d6d7_bomworks_ceo_layered/